The newest location for the coffee conglomerate is causing controversy.
Today Starbucks announced its newest roastery location; Piazza Cordusio in Milan.
Following the Roastery opening in late 2018, Italian licensee and business partner Percassi will open a small number of Starbucks stores throughout the city.
And so it begins.
Some of the locals are less than pleased,
Yes, selling “premium” beans to produce brown toilet water at home (aka “kay-fee”) to Italians will _definitely_ work https://t.co/N64Tr9foAR
— Florian Otel (@FlorianOtel) February 28, 2017
impossible to live in milan and not notice the absence of starbucks. this is kind of tragic. https://t.co/wRdR1eKA1c
— Kevin Nye (@kevinpnye) February 28, 2017
— Mariangela (@maria_compa) February 28, 2017
Starbucks insists these stores will be designed with the Milanese customer in mind, and they’ll be respectful and thoughtful in approach.