People are doing something very odd to their genitals in Manchester

Generally when someone's advising you steam your vagina or pop an expensive gadget in your hoo-ha, you can be 99% sure Gwyneth Paltrow is behind it.

Lately however, some brave souls in Manchester have been signing up for something called a Love Mist, something so new and wacky that even the Goopster herself hasn't given it a bash. Tipped as the latest trend in sex-drive boosting, the unisex Cryotherapy UK treatment involves freezing your genitals using -160 degree vapour from a liquid nitrogen tank. The idea is that the endorphin release will put you in the mood, while the tingle tightens the skin down there. The Ainscow spa told The Sun, “While the skin continues to feel the ‘freeze’ the body sends signals back and forth to the brain. “These messengers tell the brain if there is damage to the tissues, to repair them. “It’s this that along with the instant endorphin level energy boost and natural high, generates a tighter, youthful, clear and vibrant genital skin appearance through boosting collagen.” Interested? The Love Mist treatment takes half an hour and costs £50. We'll be keeping our thermal knickers on for now, thanks.