Bono has said sorry on behalf of U2 this week for the delivery of their new album Songs Of Innocence to people’s iTunes accounts without permission.
Thousands of people found the album already on their device last month, regardless of whether they were fans of the band or not.
“Oops, I’m sorry about that,” Bono said in a Facebook video Q&A. “Ummm, I had this beautiful idea, we might have got carried away with ourselves. Artists are prone to that kind of thing.”
He added that it all stemmed from “a drop of megalomania, a touch of generosity, a dash of self promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it,” he added.
However what they saw as “a touch of generosity” was met with massive backlash from people around the world, with Apple forced to issue instructions on how to remove the Irish band’s album if required.
Bono was speaking as part of a fan question and answer session that was held to celebrate the physical release of the album.
During the interview a fan wrote it: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”
Meanwhile, it was also revealed today that the band have just bought back their Hanover Quay studio for €450,000.