Winners one and all!
The 2015 Social Media Awards took place in Dublin’s RDS on Wednesday night, honouring the best use of social media by organisations across the country.
This year marked the fifth year of the hugely popular awards ceremony, sponsored for the first time by Maximum Media – the parent company behind Her.ie and our sister sites JOE.ie, SportsJOE.ie and HerFamily.ie.
2FM presenter Rick O’Shea took the reins on stage for the fun-filled event, with games of sock pairing and lollipop catching with a toy arm (no, really), taking place in between the presentations of 23 awards.
Some of the most popular winners on the night included the team behind the excellent @GardaTraffic account and the folks from HairyBaby.com, while Aer Lingus earned themselves the unofficial sass award – using their acceptance speech to thank Ryanair “for showing us what not to do”.
The winners in full are…
1. Use of Facebook by a Small Business (In-House team managed)
HairyBaby.com
2. Use of Facebook by a Medium+ Business (In-House team managed) – Sponsored by Strata3
Aer Lingus
3. Use of Facebook by a Business/Brand (Agency Run)
SPAR Ireland
4. Use of Facebook by a Media Organisation
BreakingNews.ie
5. Use of Facebook by a Non-Profit/Organisation
Dublin Zoo
6. Best Business Twitter account – Agency Run
Littlewoods Ireland
7. Best Business Twitter account – In-House Run – Sponsored by Kantar Media
AA Roadwatch
8. Best Non-Profit/Organisation Twitter account
Dogs Trust Ltd
9. Best Business Twitter Campaign
AIB GAA
10. Best Mobile App
World Rugby – Laws of Rugby
11. Best Use of Instagram
LovelyBeards.com
12. Best Blog of an SME
Chill Insurance
13. Best Use of Social Media by an SME – Sponsored by Blacknight
Two winners
Micro SME – Cuckoo Events
Medium SME – Tour America
14. Best Use of Social Media by State Body – Sponsored by SENSORPRO
An Garda Síochána
15. Customer Care using Social Media (Integrated)
Electric Ireland
16. Best Experimental Format (Vine, Whatsapp, Snapchat)
RTE Republic of Telly
17. Best Video/Video Campaign (non broadcast)
Dublin’s 98FM – 98FM Best of Dublin Awards
18. Best use of Realtime Marketing – sponsored by Fandom
Aviva Stadium Ireland vs. England
19. Zero Budget Social Media Campaign
Kilmacud Crokes GAA Club – Faces behind the Purple & Gold
20. Best Integrated Social Media Campaign – Sponsored by Cloud90
Dublin Zoo – Dublin Elephants
21. In-house Team of the Year
Lidl Ireland
22. Agency of the Year
Radical
23. Grand Prix
Dublin Zoo
All gallery pics via Ben Keenan
