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23rd Jul 2015

WATCH: The Road Safety Ad That May Change The Way You Drive Forever

This is extremely powerful.


This is extremely powerful.

A new road safety advert has been getting a lot of attention online this week.

The ad is the latest instalment in American telecommunications company AT&T’s It Can Wait campaign.

The four-minute clip brings home the reality of what can happen in a split second if you take your eyes off the road.

Here at home, the Road Safety Authority has warned about the increased danger on the roads when drivers are distracted whilst driving.

“No post, glance, email, search or text is worth a life,” the tag line on the ad reads.

Take a look.

Video via YouTube/AT&T

Hat tip to our sisters at