Who knew the Swedes were so funny? Besides anyone who watched the 2013 Eurovision, that is.
We have a lot of time for the flatpack furniture Mecca that is IKEA, even more so after watching their latest advert.
In a hilarious send-up of over-the-top technology adverts, (the kind that make the arrival of a new iPhone look like the Second Coming), Jörgen Eghammer, aka “Chief Design Güru”, explains that this is not a digital book or an e-book, but a bookbook.
And it’s marvellous.
