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Published 20:50 5 Mar 2014 GMT
Updated 21:49 5 Mar 2014 GMT
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An image of the Lammily doll
The Lammily doll is being marketed as an alternative to the traditional Barbie doll and Lamm said, "Most fashion dolls on the market are dressed like princesses or wear funky outfits," .
"I wanted Lammily to wear clothes that Gap or J. Crew might design. There's no reason why simple everyday clothes design can't be transferred to doll clothes."
The brains behind Barbie have responded to criticism of her unrealistic curves and body proportions.
"Barbie’s body was never designed to be realistic," Mattel's vice president of Barbie design Kim Culmone told Fast Company in February 2014. "She was designed for girls to easily dress and undress."
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