By 2020, 1 in 2 of us will be getting cancer in our lifetime.
The Irish Cancer Society has launched its powerful new campaign in a bid to halt this dramatic rise.
The visuals that accompany the series of ads have been specifically designed to grab attention with the hashtag Iwanttogetcancer
The video shows a number of people wishing they could get cancer – meaning ‘crush’ it in all manner of ways.
A young man wishes he could get the illness so his friends don’t get it. A female researcher says she wants to ‘get’ it as she examines slides in a lab, and an emotional older man declares he wants to ‘get’ cancer so he can “wring it’s bloody neck”.
— Irish Cancer Society (@IrishCancerSoc) January 3, 2017
What do you think of the advertising drive to encourage people to volunteer and donate? Too much or just enough?
This article originally appeared on HerFamily.ie