A campaign to get Lynda Bellingham’s OXO Christmas ad to be aired once more this Christmas Day has been successful it was revealed this week.
Lynda, who died on October 19th after battling colon cancer, was famous for being the OXO mum in the brand’s adverts. The well-known actress had revealed in an interview with Loose Women that she had stopped chemotherapy in order to spend one last Christmas with her family.
Unfortunately, the 66-year-old never got to realize this wish, having passed away just days after the interview last month.
A campaign was subsequently set up by heartbroken fans of the actress, asking ITV and OXO to screen the ad this Christmas in tribute to Lynda.
It has now been confirmed that the advert will be shown on ITV on the day, with the time of the airing yet to be confirmed. The ad will also be available online in “memory of her life and career.”
“Over the past few weeks, hundreds of thousands of Lynda’s fans have rallied behind a call for the return of the ad as a fitting tribute for all the inspiring things she achieved during her career,” said Premier Foods, owner of OXO.
“To honour the sad loss of such a fabulous actress, (the) organisations and individuals involved in the creation and production of this initiative have given freely of their time.”
The company also revealed that they will be making a donation to the charity Action Against Cancer, as per the wishes of Lynda’s family.