A magic cream, which is said to have the same effects as cosmetic surgery, is expected to hit the shelves this week.
In testing the anti-wrinkle cream reduced the signs of aging in just seven days.
According to the Irish Daily Mail, 60,000 people have pre-ordered the product, which is produced by Avon.
The cream contains the ingredient, AF33, which boosts production of collagen and elastin, which give the skin its youthful plumpness and elasticity.
The product will launch in Ireland for €26 before having a regular price of €39.
During the tests, 69 women aged between 35 and 59 used the Anew Clinical Pro Line Corrector Treatment cream for 11 days, and all of them claimed that their wrinkles had been reduced with noticeable improvements in under a week.
Some of the women even decided not to have cosmetic surgery after trying the products.
Cosmetic Dermatologist Samantha Buntin said: “It seems to deliver the kind results I’m unaccustomed to seeing with other mass skincare brands.
Avon’s new anti-wrinkle cream is believed to make changes in just days
“It has great potential to work with other proven ingredients like vitamin-A derivatives and vitamin C, making this potentially one of the most exciting breakthroughs I’ve seen in recent years.”
“Loss of Collagen occurs as we age, leading to a loss of firmness and the appearance of fine lines and wrinkles.
“There are a number of ways to lose collagen – one important one is the failure of immature collagen strands to properly bond together into ‘ropes’. If this doesn’t happen properly the non-useful collagen piles up, doing nothing and then gets broken down.”
Anthony Gonzalas, a representative from Avon said: “A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids and Retinol were in the Nineties.”
Hollywood is jumping on the A-F33 bandwagon also and Anna Friel is a huge fan of the cream.
”I noticed an immediate difference to my skin which appeared smoother with a fabulous glow to it,” she said.
Will you be trying out Avon’s magical wrinkle cream?
