Retailers and brands begin cutting ties with Conor McGregor following court ruling

Several major retailers and brands have cut ties with Conor McGregor following a High Court civil case last week

Musgrave, which operates SuperValu, Centra, Daybreak, and Mace stores, released a statement saying: “These products are no longer available to our store network.” 

Tesco Ireland, which has 177 outlets nationwide, has also removed McGregor’s Proper No. Twelve whiskey from shelves and confirmed it does not stock Forged Irish Stout.  

Similarly, BWG Foods, overseeing over 1,000 Spar, Eurospar, Londis, Mace, and XL stores, has delisted McGregor-associated products, as has the Barry Group, which operates Costcutter and Carry Out stores. 

The Barry Group said that the move reflects its commitment to aligning with customer values.  

McGregor, who recently launched Forged Irish Stout, sold his Proper No. Twelve whiskey brand three years ago but remains involved in its promotion.  

Beyond retail, game developer IO Interactive announced it would cease its collaboration with McGregor and remove all related content from its platforms. 

"In light of the recent court ruling, we have made the decision to end our partnership with Conor McGregor effective immediately," the company posted on social media.  

These decisions reflect growing repercussions for McGregor as brands and businesses distance themselves in the wake of the court ruling.

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