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16th Jan 2015

VIDEO: Today FM’s Shave or Dye Campaign Turns Six This Year


Shave or Dye 2015 is just around the corner, and it’s hard to believe the brilliant campaign is already in its sixth year.

Since its launch in 2010, Today’s FM annual fundraiser has raised a staggering €7.5m for the Irish Cancer Society. That’s a serious amount of cash.

make it rain

The driving force behind the campaign is of course the enduring generosity of the Irish public. Year in, year out, Irish people go above and beyond to raise much-needed funds for the charity.

The guys over at Today FM have released a new video to highlight the phenomenal success of the campaign over the past five years. There are some great moments in there.

Shave or Dye, here are your best bits…

Registration for Shave or Dye 2015 kicks off this coming Monday 19th January – head on over to the Today FM website to get involved.


Shave or dye