M&S launches underwear line for people with stoma bags

The collection was created for people with stoma bags

This week, the brand introduced stoma knickers to its comprehensive lingerie offering.

Women across Ireland will no longer be restricted to shopping via specialist online retailers.

The collection will provide customers with stylish, comfortable knicker options to accommodate single or multiple stoma bags, alongside co-ordinating bras.

Marks & Spencer strives to be as inclusive as can be and their new range proves just that.

The lingerie team identified the need to introduce this specialist product to its diverse lingerie range. The cotton underwear is designed to maximise both comfort as well as support.

They're also affordable with a pack of three knickers costing €26.

M&S spoke to 20 female customers before launching the range

The group's pivotal feedback was incorporated when designing the underwear line.

The lingerie team also gained insight from experts and volunteers to deliver a stoma knicker range that M&S is extremely proud of.

It also has elastic at the pocket opening for all-day support, keeping the stoma bag in place throughout the day and night.

They're also available in a black and mixed colour packet.

Soozie Jenkinson, Head of Lingerie Design at M&S says:

"We are incredibly proud to be launching our first range of Stoma Knickers this August.

"We have worked very closely with women living with stomas," she shared.

Jenkinson hopes the range will offer comfort, support as well as confidence.

"We've included styles with lace design details, all incorporating super soft BCI cotton and elastics and a wide waistband for extra comfort."

The collection is available online and in Marks & Spencer Dundrum, Dublin now.

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