Molly-Mae could have made a positive impact with her clothing line
Molly-Mae launched her very own fashion brand just over 24 hours ago and it has already sold out online. Fans flocked to get their hands on the collection, whether it was an overpriced t-shirt or that beautiful grey blazer.
The launch of Maebe is a major milestone for Molly-Mae, one she should be incredibly proud of. However, she missed a mark when it came to the collection’s sizing.
Most women will agree that they have a complicated relationship with the labels on their clothes. We try to remind ourselves that it’s just a number and does not define who we are.
However, those of us who grew up hearing Bridget Jones being called fat or being exposed to the Special K diet can’t help but focus on the size of our clothing.
It’s sadly been ingrained in us from a very young age, so it was disheartening to see Molly-Mae not only release a not-so-inclusive line but to use sizing that has been described by some fans as ‘diabolical’.
People have been expressing their disgust over the sizing online, but should we be surprised by it? The range may run up to a size 20, but Molly-Mae herself was spotted wearing a pair of the Maebe jeans in an XL.
It has left fans wondering if the supposed ‘plus size’ items are really true to size at all.
Maebe’s sizing runs from a 2XS to a 4XL which has left many fans feeling not only disgusted but self-conscious.
“This launch has completely missed the mark in so many ways”
One fan said: “I’m sorry but what the f*** is this molly-mae? I’m a size 18 and in Primark i fit into their XL but if I was to buy from maebe I’d be a 3XL? I thought we were over different brands using individual sizing measurements?”
Another said the sizing will cause major body image issues for women as average sizes like a 12 or 14 are described as ‘large’.
@curvesandshakes And that is how girls/women end up in severe complexes because of impressionable women having such an influence over what they wear/sizes made to buy. On a positive note when i was 22 stone i didnt think I would ever feel comfortable for a beach photo shoot on holiday 🌞🫶🏼💗 #fyp #wls #sleeved #weightlosstransformation ♬ original sound – Ian Asher
The sizing likely wasn’t Molly-Mae’s decision but the reality star had the chance to make a real difference here.
She could’ve made so many women feel better about their bodies, but using language like large to describe average-sized clothing will cause more damage.
She is the biggest influencer in the UK and Ireland and could’ve spread the most incredible body-positive message but failed to do so.
Molly-Mae isn’t the only one guilty of this but she had the power to make a change by introducing an accurate size guide.
It may just be a label to some women but to others, it will mean so much more.
As one woman perfectly said:
“This launch has completely missed the mark in so many ways. The average UK size for females is a size 16 – a 1XL. Think of the body image issues this is inevitably going to cause young girls/adults especially those who are postpartum.”
“I’ve just realised a size 16 is considered a 2XL which is even more diabolical,” another shared.
One stressed that Maebe is one of many brands letting women down with their sizing.
“Maebe size guide reminding us that yet again women’s clothing sizing is so beyond inconsistent that you could be an XS in one shop but an XL in another,” she wrote.
Those who fail to see the issue with Maebe’s sizing didn’t spend their teens cutting out labels to hide the size of their clothes.
Molly-Mae and her team didn’t consider all bodies when creating this line, but they also failed to spread a body-positive message with the millions of followers listening to her every word.
And that’s the most disappointing thing about the Maebe launch.
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