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13th Oct 2018

The Ordinary founder Brandon Truaxe removed from skincare company by a judge

The founder of skincare brand Deciem – best known for their skincare line, The Ordinary – has reportedly been removed from his post by a judge in Canada.

According to BBC, an Ontario judge removed Brandon Truaxe from his role as the company’s chief executive and board member on an interim basis on Friday.

Beauty giant Estée Lauder, who is a minority investor in Deciem, reportedly asked the court on Thursday to have him temporarily replaced by Nicola Kilner, Deceit’s co-CEO.

They also asked for Truaxe to be dismissed from Deciem’s board of directors; that he be blocked from issuing statements on the company’s social media accounts; and that he be barred from hiring or firing employees.

The news comes just a few days after Truaxe claimed all of the stores would be just “until further notice”.

Earlier this week, he claimed in an Instagram post that The Ordinary – as well as Deciem – would be closing due to alleged “major criminal activity“.

In the caption of the video, he also wrote a lot of incomprehensible sentences, and called out some major Hollywood stars – although it’s not known what he’s calling them out for.

The post has since been removed from Deciem’s Instagram account. Deciem’s Instagram account is also currently unavailable.

Deciem was founded in Toronto, Canada, in 2013. The company owns a number of brands – including The Ordinary – which focus on skin and hair care.