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It’s a great day for those of us who were once obsessed with Joni Jeans, Kate Moss collaborations, and frilly socks as Topshop has teased a major comeback.
Topshop was a fashion staple for the girls who adored Alexa Chung’s style and now we may finally be able to return to the superior high street store.
Last year, ASOS sold the Topshop and Topman brands in a new joint venture with the holding company of Danish billionaire Anders Holch Povlsen.
The Heartland company owns 75% and ASOS hold the remaining 25%. Currently the only place to purchase Topshop clothes is on ASOS.
However, Topshop does look like it is opening its own website soon.
ASOS agreed to continue selling the Topshop and Topman brands on their site, but fans of the brand hoped the move means Topshop’s high-street stores will reopen again.
Now, it looks like fans’ wishes may come true, as the brand has teased a major announcement on Instagram.
“We Missed You Too,” the brand wrote.
They shared a trio of clips that featured two models stood on a rooftop, alongside a huge sign reading ‘Topshop’.
Fashion lovers are theorising that this teaser means the brand is set to return to the high street.
“Millennials everywhere are screaming, crying & throwing up,” one person wrote.
A second put: “My wardrobe and my life just fell back into place. Might start going out again.”
While a third said: “This has to happen!!! After working in Topshop/Topman for so many years I need this to be true!!”
ASOS purchased the Topshop brand in 2021 after it went into administration after the collapse of Sir Philip Green’s Arcadia empire.
Pippa Stephens, senior apparel analyst at GlobalData, said last year: “ASOS‘ decision to enter into a joint venture with Heartland for Topshop and Topman provides potential for their return to relevance.
“The brands, previously owned by Arcadia, have been largely forgotten about by consumers since they were acquired by ASOS in 2021, as their ranges get lost among the thousands of products and other third-party brands available through the online pureplay.”
“However, the relaunch of their own dedicated websites and increased accessibility through wholesale partners, both online and offline, should help to bolster their visibility and regain appeal,” Pippa added.
We’re very ready to relive our Tumblr eras once Topshop returns to the high street. Let’s hope a Dublin shop opens or else we’ll be considering flying to the UK solely to bulk buy frilly socks, indie-sleaze-inspired outfits, and that iconic Topshop lipstick.
