Penneys launches its biggest activewear collection due to high demand in Ireland

There's an activewear boom at Penneys

However, it's also become our favourite place to buy activewear, and it looks like we're not the only ones.

New research from Penneys has revealed that more than half (60%) of Irish people say their social plans are increasingly shaped by wellness and exercise, compared to a few years ago.

The shift reflects broader changes in how people in Ireland are socialising, with coffee catch-ups (55%) and walks (45%) now more popular social plans than eating out (42%) or meeting up at a pub or bar (39%).

Activewear has become a wardrobe staple for people across Ireland, extending well beyond the gym. The average consumer now spends over €140 a year on activewear; however, affordability remains a key concern, with 93% of people in Ireland saying high prices prevent them from buying the activewear they like.

With the rise in popularity for activewear, Penneys is at the front of this national wardrobe shift, as demand for better value active and leisurewear shows no signs of slowing. One pair of leggings is purchased every 8 seconds across Penneys 38 stores in Ireland, highlighting the growing momentum behind affordable, everyday activewear.

Penneys is responding to consumer demand with the launch of its biggest-ever activewear range, investing in premium activewear fabrics to make the category more accessible to everyone.

The range is Penneys’ most advanced activewear offer to date, combining fresh styles with innovative premium new fabrics across leggings, tops, hoodies, running layers and more - with prices starting from €3.00 for accessories and €4.50 for activewear.  

The collection introduces four new technical fabrications, each designed to support different types of movement - seam-free, buttery soft, smooth support, and body sculpt.

We're looking forward to matching with everyone in our next pilates class.