VIDEO: Alber Elbaz Puts on a Show for Lancôme

Well this is likely to be one of the prettiest things you’ll see all day!

The hotly-anticipated Lanôme x Alber Elbaz launches on July 1st, and ahead of the product arrivals at beauty counters Alber and Lanôme have released this gorgeous video.

One and a half minutes of long-lashed FROW fashionistas taking in Abler’s Lanvin gowns, before they all turn into tubes of mascara.

Lancôme x Alber Elbaz will feature mascaras, false lashes and shadow palettes, all printed with Alber's signature whimsical drawings.

"I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people's eyes," Elbaz said, while speaking to Style.com earlier this year. "It all stems from the curvaceous mascara bottles. The moment I saw them, I thought of women's bodies”.