Online Increasingly Women’s Destination for Health and Beauty

Almost one third of Irish women buy cosmetics and skincare products online, citing online deals (72%), access to products not available in local stores (63%) and ability to see reviews from other shoppers (53%) as the main reasons why. 

The research, commissioned by Boots Ireland, comes as the retailer today launches its new dedicated Irish website, boots.ie. The site will sell 26,000 products including many not available in smaller Irish stores, which can be ordered in-store, online or by phone and delivered to your home, workplace or nearest Boots Ireland store. Customers will be able to access product reviews and spend and earn Boots Advantage Card points online. 

Boots Ireland’s research also revealed that almost a third (28%) of women shop online at work, with one in five (21%) women going so far as to say that they prefer to shop online than in-store.

Commenting on the research, Debbie Smith, Managing Director, Boots Ireland said: “We want to offer our Irish customers a great shopping experience, whether that’s online or in-store.  We have continued to grow our Irish footprint, with 74 stores in communities around the country delivering an unrivalled product offering and exceptional customer care. 

“As a busy working mother, I personally appreciate the convenience of being able to order online at a time that suits me, as well as having the option of collecting my order from my local store. We are confident that the launch of boots.ie will offer even greater convenience and choice to our customers.”