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07th Jun 2023

Influencer dies after live-streaming drinking challenge

Sophie Collins

An influencer who was live-streaming a drinking challenge in recent days has become the second to die as a result of excessive alcohol consumption.

Zhong Yuan Huang Ge, from China – also known as Brother Huang – died from excessive consumption of alcohol on June 2, 2023.

The 27-year-old’s death was confirmed by his wife on Chinese media outlet Jimu News this week.

She said he was using his social media presence as a way to earn money to repay his outstanding debts.

Thousands of people watched Huang as he filmed himself downing baijiu and lighting tissue paper soaked in alcohol, while another clip showed a stack of dozens of bottles in the background.

His wife, Ms Li, said she would work for the rest of her life to pay off her husband’s debts, according to Straits Times.

The couple share a son, who is getting ready to start kindergarten this year and Huang had built a new house just this year.

This marks the second incident within the space of a month. Another live streamer known as Brother Three Thousand was found dead after he consumed excessive amounts of alcohol for an online challenge.

The 34-year-old was live on Douyin, which is China’s version of TikTok.

Brother Three Thousand, whose last name was confirmed as Wang, had consumed at least seven bottles of baijiu spirits during a livestream and was found dead 12 hours later.

The broadcast took place on May 16, Chinese media reported.


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