Last week, John Lewis brought us Man on the Moon and now it’s time for the Sainsbury’s Christmas ad, Mog the Cat.
Our television screens and news feeds are currently choc-a-bloc with Christmas ads and this one will bring back childhood memories for some.
Author Judith Kerr, who previously wrote a series of books dedicated to the furry feline, has teamed up with the retailer to bring the beloved Mog back to life.
Fans will know that Mog passed away in Goodbye Mog, which was published in 2002 and Mog’s Christmas Calamity is the first story since then.
Judith has also written a new title in time for the launch of the ad with the proceeds of it going to help the Save the Children’s project.
Save the Children aims to promote children’s rights and the money raised from the ad will go towards the ‘Read On, Get On’ initiative, which aims to improve child literacy across the United Kingdom.
