Kind of shockingly unsexy in our opinion.
According to research of more than 300,000 erotic stories, the most risqué and arousing word is…
Cock.
No we’re not taking the mickey.
Psychologist Mark Allen Thornton found the word was proven as the fastest way to get someone hot under the collar, although we’re not sure we’d be particularly turned on by the phrase.
According to Thornton’s findings, the word was the most frequently used in passages found to be most exciting by readers, which also happened to be written by men in two thirds of the cases.
While we’re not sure it’s up there with 50 Shades, the London psychologist also found that younger women were more interested in celebrity fantasies and group sex stories.
We’re looking at your Mr. Dornan-Grey.