Last week Three Ireland announced it was giving Focus Ireland a million Euro marketing campaign entitled “Let’s All Tackle Homelessness”.
By leveraging its sponsorship of the Irish Rugby Team during the 2016 RBS 6 Nations tournament, Three hopes to harness the goodwill, enthusiasm and passion of rugby fans, and generate both awareness and funds to make a real difference to the lives of people currently facing great difficulties as a result of homelessness.
The first video surfaced online during the match and it presents Ireland in a completely new light – through the eyes of the streets homeless. Taking it in turns to read lines from Ireland’s call, the people featured give new meaning to the words in the anthem.
The incredibly moving video can be seen below.
Three is also making its own ‘call’ to Ireland’s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate €2.
You will have heard "Ireland's Call" today if you are watching the Rugby. You might even have sung along…The Irish Team is out there answering Ireland's Call today and you can too. With your help today we can make a real difference to those who are homeless or at risk. Take a moment, grab your phone and text HOME to 50300 to give €2 to Focus Ireland.100% of your donation goes to Focus Ireland across most network providers. Some operators apply VAT which means a minimum of €1.63 will go to Focus Ireland. Service Provider: LIKECHARITY. Helpline 0766805278.Discover more at bit.ly/Tacklehomelessness
Posted by Focus Ireland on Sunday, 7 February 2016
‘Being away from family and friends is the biggest heartache’ – The reality of moving to Australia
By Kat O'Connor