The Irish Rugby Team Aim to Tackle Homelessness With this Emotional Video

Last week Three Ireland announced it was giving Focus Ireland a million Euro marketing campaign entitled “Let’s All Tackle Homelessness”. By leveraging its sponsorship of the Irish Rugby Team during the 2016 RBS 6 Nations tournament, Three hopes to harness the goodwill, enthusiasm and passion of rugby fans, and generate both awareness and funds to make a real difference to the lives of people currently facing great difficulties as a result of homelessness. The first video surfaced online during the match and it presents Ireland in a completely new light – through the eyes of the streets homeless. Taking it in turns to read lines from Ireland’s call, the people featured give new meaning to the words in the anthem. The incredibly moving video can be seen below. Three is also making its own ‘call’ to Ireland’s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate €2.