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16th Jul 2015

The FAO Schwarz Flagship Store is Closing Today and New York Just Got a Little Less Magical

A sad day for big kids.

One of New York’s most iconic spots for big and little kids alike will close its doors for the last time today. 

FAO Schwarz, America’s oldest toy store, is closing its flagship location on Fifth Avenue.

The magical store is best known for the beloved 1988 Tom Hanks film Big, and is home to the floor piano on which Hanks and Robert Loggia danced “Heart & Soul” and “Chopsticks”.

Known for it’s impressive (and massive) stuffed animals, its FAO Schweetz and in recent years as home to a Muppets Whatnot Workshop, where punters could build a Muppet in their own likeness, the store is beloved by tourists from all corners of the world.

NEW YORK, UNITED STATES - MAY 18: The outside of FAO Schwarz, the oldest toy store in the United States on 5th Avenue in New York on May 18, 2015. The famous toy store, founded in 1862 will be closing in July 2015 due to rising rents. The FAO Schwarz brand is now exclusively operated by Toys 'R' Us Inc., which is currently shopping for a new location for the brand. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)




FAO Schwarz was acquired by Toys ‘R’ Us six years ago. In 2013, the new owners announced they would be breaking the lease on the Fifth Avenue location to save money.




FAO Schwarz has assured customers that it will reopen, but this time in Times Square.