Tesco Have Launched a “Try Before You Buy” Service

Conventional wisdom tells you never to go shopping on an empty stomach, but that might be about to change thanks to a new initiative from Tesco.  The supermarket has introduced a "try before you buy" trial, designed to entice shoppers to try the chain's own-brand foods. According to The Grocer, shoppers will be invited to taste any branded Tesco to-go product before deciding on a purchase. The trial has been launched in six stores with a further rollout on the cards if the initiative is deemed a success. The range of foods include sandwiches, crisps, cakes and fresh fruit. A spokesperson for the brand told The Grocer: “We are really proud of our products and we want to make it easier for customers to purchase them with confidence, so we are trialling a 'try before you buy' scheme in a limited number of stores. "We will be listening to customer feedback throughout the trial."