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Published 14:03 24 Nov 2019 GMT
Updated 16:09 18 Feb 2022 GMT
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Laura Whittaker, senior manager at Ann Summers said that the research points to a clear "orgasm gap" between men and women.
“Launching the Pleasure Positivity Project was a big step forward for female sexual empowerment, but we knew there was much work to do to diagnose the Orgasm Gap problem," she said.
"This research allows us to get an insight into how couples are communicating about sex, and the results show many issues that need to be addressed.
"The fact that one-in-five women don’t feel comfortable discussing the fact they’re missing out on orgasms means that they’re suffering in silence. We find it important to share the best ways of communicating and the Pleasure Positivity Project will focus on this, continuing to empower women when it comes to their sexual confidence.”
https://www.instagram.com/p/B5H0DNvA85z/
The retailer's new campaign aims to erase the stigma associated with openly discussing orgasms to give women the chance to achieve as much pleasure as possible.
They have said that they want to close the orgasm gap with sex education, sex-life transformation, and of course, sex toy innovation.
However, while the orgasm gap may be wide, thankfully a considerably higher number of women have admitted to being comfortable discussing what they want in their bedroom.
59 percent of people said that they feel comfortable discussing their sexual desires with their partner and 40 percent said that they discuss their sex life with their partner on a weekly basis.
20 percent of women, however, said that they did not feel comfortable discussing any aspect of their sex life with their partner.
You can find out more about Ann Summers' Pleasure Positivity Project here.
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