We’ll give him this, it isn’t the most exciting time of the month. So why do the ads make it look like we have the absolute, mind-thrilling, buzz-filled, time of our lives every time our ‘Auntie Flow’ whips around for a visit?

We remember watching the ads as very small beings wondering what the long, white pads were for, how they worked and why did it all look so exciting… is this how guys feel now?

Well, Richard Neill from the UK still felt that way... until his girlfriend hit her time of the month. He took to the Bodyform Facebook page to vent his anger and emotions…

Just in case you can't read it...

"Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings!! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen... you lied!! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall Bodyform."

 Any similar experiences....?!