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Published 15:35 23 Oct 2020 BST

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Credit: Lily Allen Instagram[/caption]
With her new business venture, the 35-year-old is hoping to tear down the taboo surrounding female sexuality and masturbation, speaking on the company's website the newly-wed said: "I hope that this collaboration will lead to people feeling that they can talk more freely about masturbation and if somebody like me can talk openly about it without shame then they might feel inclined to try it out for themselves - a whole new world awaits."
So, the question remains, how much will a life-changing orgasm set you back?
The Liberty retails for £89 (or €98) and considering how happy Lily Allen looks in the trailer it seems like it's worth every penny:
Were we expecting Lily Allen to come out with a sex toy? Nope.
Are we thrilled about it? Sure... and yes, we all deserve amazing orgasms.
Happy Friday.Life

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