US restaurant chain IHOP have been left red-faced this week after their attempt at a boob joke fell… well… flat.
The franchise which specialises in breakfast food, took to Twitter to drop a little pancake humour, comparing their crepes to flat-chested ladies.
Alongside an image of some delicious crepes, they wrote: “flat but has a GREAT personality”.
The joke bombed, with Twitter users quickly taking to the social media site to express their distaste.
Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR
— Katie Mack (@AstroKatie) October 18, 2015
@libbycwatson uh i have questions IHOP’s social media strategy here. — Ben Dreyfuss (@bendreyfuss) October 18, 2015
This is terrible, delete your account https://t.co/QGxxEG4gpb
— Hayes Brown (@HayesBrown) October 18, 2015
What th– ?!? https://t.co/VCdcbEqymi — Jake Tapper (@jaketapper) October 18, 2015
Tying to think of a time I’ve been more offended, but I can’t stop weeping. This is a dark day for social media. https://t.co/lqpdSub0SZ
— rob delaney (@robdelaney) October 19, 2015
“Dumb & immature?” My wife had to be restrained by her caretakers & tranquilized when she saw your hateful tweet! https://t.co/lqpdSub0SZ — rob delaney (@robdelaney) October 19, 2015
Woopsies, better luck next time IHOP.
H/T: Cosmopolitan