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01st Dec 2015

Clothing Brand Advertises Latest Sale By Telling Shoppers To ‘Rape Us Now’

Customers took to social media to protest the use of rape as a marketing tool.

Her

When violence against women, discrimination and rape culture is such an extreme issue in society, it’s hard to think one company could be so inexcusably offensive.

Last week, Black Friday madness took over the internet, and while some people adopted slashing prices to tempt in customers, apparently one brand thought offensive marketing tactics was the best way to attract customers.

Clothing brand SuperGurl presented customers with a message on their homepage, advising shoppers to ‘rape us now’:

supergurl

The reaction to the advert was, not surprisingly, taken badly by customers. According to Buzzfeed, people took to Facebook and Twitter to voice their anger:

facebook response

Click to enlarge

Apologising for the disastrous marketing angle, SuperGurl’s Creative Director Jordus Lim was forced to post an apology – blaming the Graphic Designer for the final images:

“As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site.

“I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today.”

“This is an honest mistake that we have made on our side, and we do know that it is indefensible. We hope that the public will accept our apology for what we have done wrong.”

I am writing this to express our sincerest apologies pertaining to our insensitive action and the choice of word – rape…

Posted by SuperGurl on Monday, November 30, 2015

Which might seem more genuine if they weren’t trying to pass the blame onto someone else.

Rape isn’t funny. And it’s definitely not a marketing ploy.

The advertising fail comes just weeks after Bloomingdales made a date-rape insinuation in their Christmas catalogue.