Maximum Media is adding to its stable of creative talent with the appointment of Cassie Stokes as video producer and presenter at Her.
Cassie is a highly respected journalist and broadcaster with over a decade of experience in the industry.
Most recently she fronted Xposé on Virgin Media, and has also worked as a technology reporter and on Tonight With Vincent Browne at the same station.
Cassie spent several years in Canada, where she worked as a producer and social media manager before moving into a role with Entertainment Tonight.
“I’m excited to be joining the Maximum Media team,” Cassie says. “They’re leaders in making engaging content, and I’m looking forward to creating and growing with the Her team and exploring new digital territory.”
Gillian Fitzpatrick, Chief Commercial Officer at Maximum Media says: “I’ve long been an admirer of Cassie Stokes.”
“Alongside the wider in-house editorial and production teams, Cassie will now be driving our ambitions for the Her brand, strengthening it as Ireland’s biggest media offering for Irish women.”
“We’re very excited to have Cassie come on board,” adds Leslie Ann Horgan, Head of Content at Her.
“Cassie’s in-depth knowledge of the fashion and lifestyle sectors, as well as her excellent storytelling skills, will help us to reach new audiences in more diverse ways.”
Cassie Stokes and Gillian Fitzpatrick
Her is Ireland’s leading digital destination for women, with 3.5million unique visitors per month.
Her has close to 700,000 social fans across Facebook, Instagram, and Twitter. Meanwhile, HerFamily, Maximum Media’s parenting platform, has 180,000 followers on the same platforms.
And alongside SportsJOE, Her is the official digital media partner for the 20×20 movement – a nationwide initiative that aims to increase the visibility of Ireland’s female athletes and sports stars.
Her is also in a three-year partnership as sponsor of the Best Dressed competition on Ladies’ Day at the Galway Races.
Maximum Media employs 100 people at its Dublin office and studios. JOE Media, part of the same group, employs 65 people in London and a further 25 in Manchester.
The organisation was founded by Galway-based entrepreneur Niall McGarry in 2010.
Photography by Marc O’Sullivan
