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Published 10:03 5 Jun 2023 BST
Updated 19:06 1 Jun 2023 BST
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“We’ve thrown away 70 in a single box before because they’ve all been broken,” ice cream van driver Katy Alston told the Guardian. “For the first time, I won’t be using Cadbury flake this year. It feels a different product. If you order a 99, you want a good solid flake in it.”
Speaking to the BBC, owner of C&M Creamery Ices John Taylor said "You can’t give someone a 99 with a broken flake. It’s embarrassing for an ice-cream man.”
Cadbury has been owned by US multinational Mondelēz since 2010, and they've insisted the recipe has not been changed.
In a statement shared by the Guardian, a spokesperson said:
“Cadbury flake 99 is a naturally delicate and crumbly product. We are aware that recently some customers have received a product which does not meet our usual high standards.
“This has been addressed following recent improvements to our production processes, although some prior stock may remain in circulation. We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.”
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