It's definitely ice cream weather. HB Ice Cream, Ireland’s favourite ice cream brand, is predicting ice cream cabinets across the country to get extra busy with the current heat wave. They predict that approximately three HB ice creams could be sold every second, which totals a staggering 250,000 HB ice creams per day. The total number of ice creams to sell during the heatwave could even exceed a quarter of a million. Top scorers are likely to be HB Cornettos, which will typically sell 30,000 across the country on a hot day. Next up are the much-loved Icebergers which can sell approximately 21,000 units per day during summer. With a rush on favourites such as the Cornetto and Iceberger and added interest in the new Calippo Cola and Twister Blackcurrant, HB are urging sales staff throughout the country to stock up ice cream cabinets in preparation for the rising temperatures which are predicted to hit the late 20s this week, with today being the hottest day of the year so far. Nigel Thomson, Marketing Manager, HB Ice Cream Ireland said:

“With the heat taking hold, we’ve seen a huge increase in ice cream sales over the last week and with the help of our retailers and distributors, we’re ensuring that freezers around the country are stocked and ready to help consumers beat the heat. With July which is predicted to be the hottest in years, perfect weather for Irish consumers who typically enjoy one quarter of a million ice creams per day in the months of July and August”