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17th Jun 2019

Important: Kellogg’s has just launched white chocolate Coco Pops

Olivia Hayes

Be still our beating hearts.

Give us chocolate any day of the week and we’ll gobble it up. Whether it’s a chocolate bar, chocolate cake, chocolate ice cream. We’re eating it all day, every day.

But when white chocolate comes into the mix, it raises it up on another level.

Ever try white chocolate meringue or white chocolate frosting on a cupcake? Delicious.

Well, Kellogg’s has heard the cry of its customers and has just released white chocolate Coco Pops.


View this post on Instagram


Just landed…WHITE CHOC COCO POPS! ? That’s right, you heard it here first. Get your hands on a pack now! ?

A post shared by Kellogg’s UK & Ireland ( on

The new version has 30 percent less sugar than the original, with the brand saying it has launched the new rice crispy cereal after listening to its fans.

According to Metro, Katy Bailey, brand manager for Kellogg’s Coco Pops said: “In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.

“Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.”

As seen above, the Kellogg’s Instagram page for the UK and Ireland announced the news this morning and said that they’re available to buy now, so keep an eye out in stores to see if you can get your hands on a box!