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08th Feb 2023

83% of people think dining out for Valentine’s Day is too expensive

Ellen Fitzpatrick

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New research has shown that 83% of people think going out for a meal on Valentine’s Day is too expensive, as 81% of people are impressed when their partner cooks something they’ve never had before.

The same survey by HelloFresh showed that more than 60% of people want their partners to be more adventurous in the kitchen while half of the people who responded just want their partners to cook at home more in general.

Coming up with a solution to this, HelloFresh is encouraging people to opt for home cooking this Valentine’s Day and ditch restaurants and takeaways.

The recipe box company has teamed up with Wines Direct to create a Valentine’s Day recipe box and honestly, it’s all you need for your date night.

Developed by HelloFresh’s Irish Culinary Team exclusively for the most romantic day of the year, the box is a great way to save money.

Starting at just €4.70 a serving, it features easy-to-follow recipe cards and pre-portioned, locally sourced ingredients.

It also includes a unique Wines Direct discount code and advice on which wine to go for that best suits your chosen meal.

The delectable Valentine’s Day menu includes Coq sans Vin with bacon lardons and creamy mash or Roasted Red Pepper Flatbread with homemade rocket pesto.

Speaking about the menu, Hannah Duxbury, Head of Culinary at HelloFresh Ireland, said: “With most of us tired of paying for wildly expensive dinners in overcrowded restaurants, we think our limited edition menu is a brilliant way for customers to make this Valentine’s Day one to remember!

“Our research found that most people want their loved ones to cook a wider variety of meals, so we’ve developed our recipes to offer something unique, tasty and fun to make.

“A Valentine’s Day with HelloFresh means less hassle spent trying to make last-minute expensive reservations and more time spent with that special someone. We can’t wait for people to try the menu and rediscover the joy in making delicious home-cooked meals with the ones they love – for date night and beyond.”