Well, now.
It’s safe to say that year after year we all watch Love Island. Love it or hate it, it’s the talk of the office/town/world.
While some might complain, everyone wants to know the drama that goes on in the villa – it’s just unavoidable.
However, one of this year’s contestants, our own Irish gal Yewande Biala, has said that she thinks between winter Love Island and normal Love Island, the series is going to flop.
Speaking to Metro, she said: “I think the first one obviously… Everyone’s still in the Love Island bubble, everyone wants something, they’re hungry for something.
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“I feel like the first one will actually do really well. But I feel like after that it might gradually get less views, because everyone will be like, ‘Oh, it’s on again. I’ll catch it next time.’
“They won’t be watching it on the go as they normally do. I think the views might drop because of that.”
She continued: “Because it’s once a year, you can’t miss it, you have to watch it [while] on Twitter.”
She does have a point, but we will also be tuning in night after night to see what goes down.