The Reason Behind Cheryl’s Surprising New Collaboration Is Just Lovely

Cheryl Fernandez-Versini is well used to putting her face to glamorous campaigns. The 32-year-old's midas touch is in hot demand, with the biggest brands vying to secure her. However, her latest collaboration may come as a surprise to some. The X Factor judge is now working with UK high street bakery Greggs to create her own chocolate bar. Cheryl is currently busy with the UK X Factor. The sweet treat has an even sweeter cause behind it - as proceeds from the sale of the sweets will go to the singer’s charity Cheryl’s Trust, which aims to improve the outlook for disadvantaged young people. The I Don't Care singer is clearly excited about the project and took to Twitter to share the news with her 5.6 million followers.

Proud to have collaborated with Greggs to create the Belgian Chocolate Crunch Bar with proceeds going to my trust ?? pic.twitter.com/tzmT7e15sh

— Cheryl (@CherylOfficial) August 25, 2015

Thank you @greggsofficial#cherylstrust — Cheryl (@CherylOfficial) August 25, 2015

Now, chocolate is always something we will heartily support.