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17th Jun 2016

Naomi Campbell made a show of herself on Instagram


Laura Holland

Look, okay, we all know that celebrities get paid to promote certain products on social media.

We’re not fools.

But the LEAST they could do is try and pretend that they like the product. Using their own tone of voice would be a good start rather than a typical slogan from the brand etc.

Another good starting point would be not only to write it yourself but to avoid copying word for word what the PR company has told you to say, including the whole email.

That is EXACTLY what Naomi Campbell did.

She was clearly being paid to promote Adidas trainers and instead of just saying something natural about them she resorted to using the exact email from the PR company, intro and all and pasted it in the caption on Instagram.

To make matters worse, she never even edited it so it left making for a pretty embarrassing post.


If you can’t read that it says:

“Naomi, so nice to see you in good spirits!!! Could you put something like: Thanks to my friend @gary.aspden and all at adidas – loving these adidas 350 SPZL from the adidas Spezial range. @adidasoriginals.”

Lucky for her though she was able to edit the post and it now looks like this:

Talk about CRINGE though.

It’s not the first time a celebrity was caught out with Scott Disick making the exact same mistake in 2015 when promoting a protein shake.