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15th Mar 2024

Meghan Markle makes her return to Instagram with new luxury brand

Jody Coffey

Meghan Markle

We are ready for Meghan Markle’s next career venture

Meghan Markle has made her return to Instagram six years after she deactivated all of her social media accounts when she got engaged to her now-husband, Prince Harry.

This time, the Duchess of Sussex’s online presence is an account by the name of American Riviera Orchard (@americanrivieraorchard), complete with a blue verification tick.

At the time of this article, the page had a growing following of 335,000 users.

The account features a logo, a link to a website where fans can enter their email address to join a waitlist, and a bio that reads:

by Meghan, the Duchess of Sussex.

Established 2024.

Credit: IG @americanrivieraorchard

The account has published one story, a short video story to the music of Nancy Wilson’s I Wish You Love showing Meghan baking, arranging flowers, and a woman in a gown.

Nine grid posts without comment sections have also been uploaded that make up the brand’s logo from the main page.

What is American Riviera Orchard?

According to documents seen by Sky News, the brand appears to be a luxury lifestyle brand.

These documents were filed last month with the US Patent and Trademark Office seeking to register the brand’s name and trademark protection for goods such as textiles, cutlery, jellies, jams, marmalades, and assorted food spreads.

They also specified that American Riviera Orchard may also feature ‘cookbooks, retail space, coffee services in the nature of tableware, tea services in the nature of tableware, serving-ware for serving food and drinks, decanters’.

The application was filed under a company called Mama Knows Best, which was registered in January.

There’s no doubt people will be dying to see what Meghan’s new project is. Our eyes are already glued to her Instagram.