Evan Spiegel, the CEO of Snap Inc, revealed at Vanity Fair’s New Establishment Summit earlier this month that Snap had sold more than 150,000 Spectacles since they launched.
He said the he expected it to be like Apple's first iPod, where only 100,000 were sold in the first year.
However, The Information paints a different picture.
According to the publication, insiders said the company was thrown off by the initial demand for the Spectacles, which were only available at highly publicized vending machines when they first became available.
The publication further states that in the first quarter, Snap Inc only sold 62,000 pairs of glasses, and in quarter two, it declined to 42,000.
It has also laid off dozens of hardware staff members.
My First Steps’ Alison McGrath on how a disappointing shoe shopping experience inspired her to start her own business
Brought to you by Visa. As Visa’s She’s Next Grant Programme opens for applications, we caught up with Alison McGrath, one of last year’s winners. Ireland is home to so many incredible women-owned businesses, and one programme that is platforming these inspiring entrepreneurs is Visa’s She’s Next Grant Programme. The programme offers these entrepreneurs the […]
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