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Published 13:24 30 Apr 2016 BST
Updated 14:54 25 Jan 2017 GMT
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The financial experts over at Bloomberg are reporting Snapchat has reached the milestone of 10bn unique video views per day, up 25% on the February figure.
According to many money people, Snapchat hasn't even peaked yet. How long before your parents are on it?
YouTube claims it gets "billions of views" too. Meanwhile, Twitter and Facebook are in a frantic bid to keep up the Snapchat - the most popular app among ~millennials~ by far.
https://www.youtube.com/watch?v=uWXfpssSlmg
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