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Published 11:08 24 Aug 2015 BST
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Adding to the current fixation to mastering the perfect brows, apparently all that waxing, threading, tinting and shaping has a dramatic effect on how we are remembered by other people.
As well as their practical purpose of keeping dust and dirt from your eyes, brows help define "emotional expression as well as facial recognition.”
A study by the University of Lethbridge in Canada asked a group to study 25 images of celebrities without eyebrows, followed by 25 images of celebrities without eyes.
The study found that participants were able to identify 56 per cent of celebrities without eyes, while those who were stripped of their eyebrows saw only 46 per cent recognition for their famous faces.
So now that we know our brows make a lasting impression, check here to see if you have the perfect eyebrow to match your face shape.
H/T Marie Claire via Yahoo Health
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