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Published 13:11 15 Aug 2015 BST
Updated 21:35 15 Aug 2015 BST
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The project, called Perceptions of Perfection, saw 18 different designers – 14 women and four men - across 18 different countries and five continents given an image of a woman and asked to photoshop it according to their culture’s ideals of beauty.
The differences from country to country have a lot of variation... Take a look.
“The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world,” Superdrug stated.
The project has been both praised and criticised online, with a very mixed reaction from people on Twitter.Life

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