There's nothing I love more than a cheeky gimmick - especially when it's Disney related.
And you know who always gives us the BEST in Disney goodness?
Penneys hun. Or Primark, to you gorge humans in the UK.
The latest offering from our favourite high street store? Hair brushes inspired by the Disney villains we love to hate.
Or is it hate to love? Ah sure look.
Featuring the faces of Ursula, Cruella DeVil and maleficent, the paddle brushes are both practical and fun.
https://www.instagram.com/p/Bm-22svnfPD/?taken-by=primark.beauty
My favourite page on Instagram, Primark Beauty, shared a snap of the brushes earlier today.
And as per, I nearly fell off my chair with the excitement.
The brushes cost a reasonable €4 each, and I plan on buying all of them.
https://www.instagram.com/p/Bmf9FXBnZfb/?taken-by=primark.beauty
And sure while you're at it, you may as well pick yourself up some other Penneys glory.
They have an adorable Alice In Wonderland makeup collection at the moment that is literally too cute.
Prepare to spend all your money.
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