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10th May 2018

Missguided’s latest body positive campaign highlights common skin conditions


These are not “flaws”, these are the things that make you unique.

Hats off to Missguided, who have just launched another successful campaign titled #KeepOnBeingYou – which focuses on real women with different skin conditions that are often seen as “imperfections” however, they want to highlight these marks and freckles to celebrate them and remind women, that this is true beauty. These are true women, no photoshop, no flawless bodies, just real people who are beautiful and simply unique.

Celebrating real skin in all its glory, for this new campaign, Missguided has enlisted the help of six women with scarring, birthmarks, freckles and albinism to name a few, to star in their clothes for this incredible campaign.

Each model is also sharing their story and we are all for this!

This campaign is a follow on from Missguided’s March campaign, which saw the introduction of new, body positive mannequins. You can check out all about it here.