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21st Aug 2015

Liam Hemsworth is the New Face of Diesel’s Only the Brave Fragrance

You might want a new perfume when you see this...

Rebecca McKnight


Diesel fragrances have a new face… and a very pretty face at that.

Hunger Games star Liam Hemsworth has signed on as the face for the house’s Only The Brave fragrance, with a new campaign launching today, August 21st.

Scripted by Fred & Farid Paris and directed by prize-winning duo Anthony Atanasio and Valérie Martinez, the mini-film see’s Liam facing a mysterious inner-city universe halfway between fantasy and reality.

The campaign is part of the ongoing saga that started when the perfume was first launched.

“The film is an ode to bravery, based not only on the idea of courage, but also on the qualities of self-confidence, conviction, inner strength and determination. It symbolises the value of never giving up and facing obstacles to achieve one’s goal: the very spirit of Only The Brave.” Pauline de Montferrand, Associate creative director, Fred & Farid Paris.

But seriously, let’s take a minute for that kiss. Swoon.