Search icon


08th Feb 2022

Holly Willoughby has launched her first signature fragrance

You can now smell like Holly Willoughby. Sort of.

If you’ve ever wondered what daytime TV sensation Holly Willoughby smells like – and why wouldn’t you? – then you’re in luck.

Holly has officially launched her first ever signature fragrance, and we’re dying for a whiff.

The star of morning TV teased the perfume, which she says will “energise and enliven” our senses, with a short video on Instagram yesterday, before launching it officially this morning.

Taking to social media, Holly showcased the new perfume, which is called (borrowed from) The Wild, with a lavish photoshoot.

In the caption, Holly wrote: “It’s here! My very first perfume (borrowed from) The Wild @wyldemoon

“We can’t take from from Mother Nature, but we can borrow a little of her magic here and there…(borrowed from) The Wild enlivens the senses with notes of Bergamot, Geranium, Blackcurrant, Jasmine, Rose and Mint…I’ve been wearing this perfume since the day we got the scent just right and I can’t wait for you to wear it. too. She’s super special.”

In the comments, Holly was met with congratulations from many of her famous friends.

Kate Thornton, for instance, wrote: “Congratulations (…) Can’t wait to try it x.”

The perfume forms part of Wylde Moon, Holly’s line of wellness and beauty products which she launched last year. Those looking to nab it can add it to their basket from her boutique right here. The 50ml Eau de Perfume costs £42 or €49.87.

Wylde Moon offers more information on the product in the official description, which claims that the scent was “created to capture the evocative aroma of a wild country garden after rainfall.”

The fragrance is crafted by British perfumers, and the bottle itself is described as being a “light, effortlessly elegant bottle with a monogrammed cap”. The tassel, meanwhile is pure silk and forest green.