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10th October 2023
04:13pm BST
When it comes to foundation, everyone tends to boast about the one they use as the 'holy grail' of makeup. This can be helpful, but it can also lead to disappointment if it doesn't live up to the hype around it.
Knowing whose word to take can be confusing, as we all have different skin types and preferences for our makeup looks, and that's all before you have to consider the price tag.
However, the Kardashian family's makeup artist, Hrush Achemyan, swears by one foundation that comes in at just €25, has 16 shades, is made with skin-loving ingredients, and, arguably, best of all, is buildable, therefore leaving you in control of your coverage.
J.Cat's SkinSurance has answered my prayers when it comes to foundation after many a trial and many more an error.
I'll be honest, I hadn't heard a thing about this brand up until this foundation came into my life, and as shallow as it may sound, I tend to err on the side of caution if I haven't heard it being shouted about online by my favourite beauty guru's and influencers.
Well, I'm here to expose, it seems, the beauty world's best kept secret as this foundation deserves any hype that comes its way.
This is a liquid based foundation that really lives up to its skincare claims. It truly feels like it's got those skin-loving ingredients I touched on at the beginning.
Packed full of tea tree leaf extract, it goes after any redness and irritation that your skin may be experiencing and gently acts as a second skin, rather than a full on mask of makeup.
This ingredient is accompanied by panthenol and hyaluronic acid, which work in tandem. One for hydrating, the other for sealing that moisture into the skin. Lastly, SkinSurance is enhanced with hydrolysed collagen that helps maintain that fresh applied look all day long.
And when I say all day long, I don't mean that it managed to cling on until quitting time where you are itching to remove the days wear of foundation.
Because of its lightweight feel and consistency, SkinSurance has that hardly-there quality while offering as much or as little coverage as desired, meaning you can trust this foundation from day to night, in casual wear to full-glam, and everything in between.
There are a number of boxes I need to check before I would ever consider recommending a foundation to a friend: longevity, tick; consistency, tick; ingredients, tick; price, tick. J.Cat's creation meets all my markers.
Approval from the Kardashian family's makeup artist and world-renowned beauty blogger, Kathleen Lights, are just an added bonus.
SkinSurance comes in 16 shades so that everyone can meet their perfect match, and can be purchased at TRNDBTY for an extremely affordable €25.
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