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22nd Feb 2019

Wait until you see inside PrettyLittleThing’s new LA office and influencer hub


Denise Curtin


On Wednesday, global online fashion brand, PrettyLittleThing, opened the doors of their brand new LA office and influencer hangout on Melrose Avenue.

The opening party which was led by none other than Khloe Kardashian, in her first appearance post-cheating scandal, saw an abundance of well-known faces attending the launch and partying at the new hangout, which is going to act as a PrettyLittleThing HQ for staff as well as a place to host events for influencers and celebrities, leaving them to explore the brand, try on clothes, and snap beautiful content amongst the eye-catching and photo-worthy millwork – dreamy, eh?

But just wait until you see the inside, it truly is IG heaven.

The main lobby

The bar and vanity area

The gifting suite

The fitting rooms

The new location also features two seven-foot-tall unicorns adding to the fairy tale experience.

Founder and CEO, Umar Kamani, Khloe Kardashian and Ashley Graham; who announced her second campaign with the brand hosted a star-studded evening to celebrate the opening, with Khloe refusing to answer questions in light of her split with Tristan. Fair.