VIDEO – Boohoo.com Launch First “Shoppable Music Video”

Let's face it, we have all had that moment watching a music video where we really want to find the item the singer is wearing. In fact, it almost becomes a mission.

Well, boohoo.com have launched the first music video that allows you to shop for the product from the actual video. Featuring Little Nikki, all the clothing in the video is from their Rebel and Future Sports range.

Here is a behind the scenes look at how the video was made.